Situational trading: Nike shares rise

Situational trading: Nike shares rise Analysts predict growth in Nike and Adidas assets due to the World Cup in Qatar. While fans watch the ball fly, the competition of the giants of the sports industry reaches a new level.A football event of this stature is a great opportunity for sportswear manufacturers to market their branded products alongside teams and individual players. While football-related merchandise is a small part of both Adidas and Nike's product range, the hype surrounding the World Cup is creating strong speculative demand.Adidas said as early as November 9 that World Cup-related sales are expected to be at least 400 million ($415 million), about 2% of annual revenue. Quite a likely result, given that such FIFA events gather at least 5 billion viewers.Nike is providing merchandise to 13 teams this year, including Brazil, France and the United States. The company confidently overtook its competitor Adidas in points: only 7 teams are wearing Adidas T-shirts (although there are very strong clubs in this group - Germany, Spain, Argentina).An additional six countries play in Puma jerseys, with the rest featuring promotional merchandise from New Balance and other manufacturers.During the tournament, Nike shares rose over 1.5%, while Adidas and Puma shares fell over 3%. The odds are in favour of the Nike teams from Brazil and France, whose chances of winning are very high.Interest in sports games guarantees growth in sales across the industry, regardless of brand. Even if Adidas and Puma are now lagging behind the leader, by the end of the month their sales will still show a good profit, which means a positive quarterly report and growth in shares after its release. So those who are both a fan of both football and stock trading have a chance for profitable short-term deals.Profits to yall!#ForexChief #Adidas #FIFA #Puma #forexnews #stocks #worldnews #WorldCup